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Viaty Toothpaste uses the natural stain-removing power of baking soda for cleaner teeth. Neutralizes plaque and protects against cavities. With a strong natural blueberry flavor to leave your mouth feeling fresh. Has no added fluoride.Baking soda breaks down into tiny particles which are able to penetrate enamel crevices and help remove food particles, bacterial plaque, and deep stains embedded there. Its odor control is due to its unique ability to reduce acids in the mouth, and hence impart a distinct freshness and clean mouth-feel.Has NO triclosan, peroxide, potassium nitrates, or strontium chloride. Suitable for the whole family! Gluten-free!